Last updated 6/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 690.65 MB | Duration: 1h 51m
Learn what MVP you should choose your business idea and check whether it makes sense
What you’ll learn
Undrestand the concept of MVP and how to use it in pracice
Pick the rigth MVP to test the most riskiest part of your business model
Estimate the costs of MVP and time needed to create it
Requirements
Basic business knowledge
Description
Course summaryIt is not that difficult to have a business idea even one that seems like a breakthrough and instant success. The reality bites and most startups fail fast and at the same time cost their founders a small fortune. That’s why the recent development of so-called lean startups revolves around learning fast and at a small cost to build a product customers need and are willing to pay. The crucial part of this path is creating a prototype of your product that enables you to test the reaction of your potential customer. This is the MVP – Minimum Viable Product.MVP has to be Viable which means that it delivers some noticeable value to the customer, solves his pain. Minimum means that it cannot be overcomplicated, it has to have a minimal amount of features for you to be able to draw the right conclusion on what works and what does not work.Most courses stop at the landing page as the Holy Grail of lean startup and testing, the ultimate MVP, but the life is much more complicated and landing page in many cases simply is not enough? How do you test community and whether people will share and comment? How do you want to test physical products that have to be tasted and smelled?On top of that, not all MVPs are born equal. Some test one part of your business model whereas others are perfect for testing different question marks that pop up constantly in your mind.In this course, we will show you through examples what should be the MVP for your business model, how to pick the right one for your needs, and what are the added benefits of MVP. We will also give an estimation of the costs and time needed for the creation of MVP.If you have not found an ideal suggestion for MVP for your business please post in the Group Discussion your business model description and we will prepare suggestions for you on the MVP you should use.This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried or supervised over 90 different performance improvement projects in different industries that generated in total 2 billion of additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 124 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.Why have we decided to create this course?We work with startups on daily basis within our accelerator (StartupAkademia) and we have noticed that despite the tones of very good books on lean methods (i.e. Lean Analytics, Running Lean, etc.) startups have problems with applying this knowledge in practice. The interesting thing was that those problems were pretty universal regardless of the industry, business model, or even whether they were run independently or supported by big corporations.What will this course give you?The course is a practical overview of possible MVP for the following types of businesses: B2C services especially restaurants, online shop, off-line shop, webpage earning from display ads, SaaS, books. Our intention is that thanks to the course you will know:What are the different types of MVPs you can use?What are the pros and cons of a specific MVP?How much does it cost and how long does it take to create a specific MVP?When you should use one type of MVP and when entirely different one?How the course is organized?The course is divided into the following sections:Introduction. We explain what MVP is and why it makes sense to use itMVP examples. Here we go in-depth over MVPs for different businesses: restaurants, online shop, off-line shop, webpage earning from display ads, SaaS, books, and show you how and when they should be used. If you have not found an ideal suggestion for MVP for your business please post in the Group Discussion your business model description and we will prepare suggestions for you on the MVP you should use.E-commerce Business model – rough estimation. In this section, I will show you to go a step further and validate the economic logic of the business. We will do that by using a business model in Excel. We will do that for the e-commerceB2C Business model – rough estimation. In this section, I will show you how to check in Excel whether B2C business makes sense. We will also look at the main challenges.You will be able also to download many additional resourcesLinks to free presentations and movies showing examplesLinks to books worth readingPresentation
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 How to deal with Blurry image
Lecture 3 How to reach additional resources
Lecture 4 What is MVP?
Section 2: Examples of MVPs for different business models
Lecture 5 MVP for restaurant
Lecture 6 MVP for webpage earning from ads
Lecture 7 MVP for on-line shop
Lecture 8 MVP for off-line shop
Lecture 9 MVP for SaaS
Lecture 10 MVP for a book
Lecture 11 Next steps in validating your business model
Section 3: E-commerce business model – rough estimation
Lecture 12 Introduction to e-commerce
Lecture 13 Examples of e-commerce businesses
Lecture 14 Logic flow of customers in e-commerce
Lecture 15 Main KPIs for e-commerce
Lecture 16 Main challenges in e-commerce
Lecture 17 E-commerce financial model – basic version
Lecture 18 How to scale up a business – best practices from top firms
Section 4: B2C Services Business Model – rough estimation
Lecture 19 Introduction to the B2C Services Business Model
Lecture 20 Things that matter in hairderssers, beauty salons etc.
Lecture 21 Things that matter in other B2C Services Business Model
Lecture 22 Introduction to modeling B2C Services in Excel
Lecture 23 Business model of a restaurant in Excel – basic model
Lecture 24 Business model of a restaurant in Excel – advanced model
Lecture 25 Restaurant chain – how to model it in Excel?
Section 5: Conclusions
Lecture 26 Bonus Lecture
Startup founders,Startup employees,Small and medium business owners ,Project managers
Homepage
https://www.udemy.com/course/test-your-business-idea-with-mvp-minimal-viable-product/
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