Understand Sales Psychology



Last updated 4/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 173.99 MB | Duration: 0h 33m
The Parts of the Brain, How they work, and How that effects the buying process


What you’ll learn
Sales Psychology
What different buyer behaviors mean
How to get more people to talk to you
How to identify warning signs in a deal
Requirements
None
Description
The brain is a complex machine. It’s biological structure is organized to best benefit our species for survival.This has some….. twenty first century problems….. which require twenty first century solutions!In this course we will look at:The Parts of the BrainHow the Brain reacts to stimuliHow Sales People can help prospects move into different modes of thinkingWhat’s taught in this course will help with:Objection handlingQualifyingUnderstanding prospect behaviors/reactionsUnderstanding why prospects do what they doTo really excel at sales we need to understand what specific behaviors mean and what is driving those behaviors. We also need to understand how our behaviors cause reactions inside our prospects brains and how we should respond when we see prospects exhibiting specific responses to our sales conversations/presentations. We won’t sell just on logic and reasoning. We won’t sell based purely on emotions. To satisfy all parts of the brain and establish a real connection and solution we need to engage emotional and logical thought processes in a way that entice the prospect and make them WANT to buy.When we appeal to multiple needs, logical and emotions, we can build a better presentation of our product/service. In doing so we can improve our win rates and increase our revenue.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 How to use sales psychology
Lecture 3 Understanding the buying process
Section 2: Why Prospects DON’T call you back
Lecture 4 Why you aren’t getting calls back
Section 3: The Reptile Brain
Lecture 5 The Reptile Brain
Lecture 6 Too many options?
Lecture 7 Behaviors of the Reptile / Lizard Brain
Section 4: The Neo Coretex
Lecture 8 The Neo Cortex
Section 5: The Mid Brain
Lecture 9 The Mid Brain
Lecture 10 How to stand out
Sales Professionals,Anyone involved in the selling process

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