Social Media Marketing Strategies 2023

Published 2/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.67 GB | Duration: 2h 35m
Create your presence on social media, develop content that works, and learn to advertise and measure your success.
What you’ll learn

Learn to understand your customer and prepare your social media presence
Content is critical! Build a content strategy utilizing valuable industry frameworks
Strategies for building a following, interacting with your customers and implementing advertising
Learn to focus on the data that matters to your unique goals; how to use the metric tools; and how to measure what is and what is not working
Define your target audience, select the best social media channels for you and decide on your tone of voice
Create your social media profiles, plan your content, create content your customers want and manage your content calendar
Successfully engage followers, effectively advertise to reach beyond your initial customer base
Use the right metrics and reports to evaluate and optimize your social media marketing
Requirements
No prior social media marketing experience is required.
Description
Are you looking for a social media marketing course that is comprehensive, hands-on, and easy to follow? If so, Social Media Marketing Strategies 2023 is just what you need. This course provides everything you need to get started to build a presence for your business on social media.By the end of this course you will be able to:-Profile your brand on social media-Develop an effective content roadmap-Create appealing content for different social media platforms-Build a following-Interact effectively with your audience-Measure your successThis course is perfect for those who want to get started with social media marketing or those who want to take their social media presence to the next level. It is filled with practical tips and handy tools to efficiently create professional content in no time and on a budget.The course workbook and video lectures will guide you step-by-step through the process of creating a social media marketing plan that works for your business. In addition, the knowledge checks throughout the course will help ensure that you understand the material and can put it into practice.If you’re serious about social media marketing, this course, created by digital marketing experts with experience working with some of the largest social media platforms, is a great investment. Enroll today and get started on your path to success!Course SyllabusBuilding your social media strategy foundationLearn to understand your customer, select the social media channels that best fit your audience and prepare your social media presenceEstablish your social media presenceContent is critical! Build a content strategy and create content that fits the platform you choose and gets your message across to your customers.Build a followingLearn about different strategies for building a following, interacting with your customers and start with advertising campaigns to attract the audience that matters most to your business.The metrics that matter in social mediaLearn to focus on the data that matters to your unique goals; how to use the measurement tools; and how to evaluate what is and isn’t working
Overview
Section 1: Course Introduction
Lecture 1 Course Introduction
Lecture 2 Instructor Introduction
Section 2: Build Your Social Media Strategy Foundation
Lecture 3 Introduction
Lecture 4 Course Workbook
Lecture 5 Planning for Social Media Marketing
Lecture 6 Defining Your Target Audience
Lecture 7 Understanding Your Customer’s Journey
Section 3: Prepare Your Social Media Presence
Lecture 8 Selecting Your Social Media Channels
Lecture 9 Establishing Your Tone of Voice
Lecture 10 Create a Social Media Policy
Section 4: Create a Strong Social Media Profile
Lecture 11 Participating vs. Marketing
Lecture 12 Creating Your Social Media Profiles
Section 5: Develop and Manage Content
Lecture 13 It All Starts with Content
Lecture 14 Using the Hub and Spokes Model
Lecture 15 Conducting a Content Audit
Lecture 16 Repurposing Existing Content
Lecture 17 Developing a Content Calendar
Section 6: Optimize Your Content
Lecture 18 Create Content Your Customers Want
Lecture 19 Create Shareable Content
Lecture 20 Adapting Content to Your Social Channels
Lecture 21 Tools for Content Creation
Section 7: Establish and Manage a Following
Lecture 22 Building a Following
Lecture 23 Interacting with Customers
Lecture 24 Use Insights to Build on Success
Section 8: Create and Target Your Social Media Ads
Lecture 25 Deciding When to Advertise
Lecture 26 Establishing Your Advertising Goal
Lecture 27 Creating Effective Social Media Ads
Lecture 28 Targeting Your Social Media Ads
Lecture 29 Optimize Your Ads
Section 9: Measure What Matters in Social Media
Lecture 30 The Metrics that Matter in Social Media
Lecture 31 The Right Metrics for the Right Goal
Lecture 32 Evaluating ROAS and ROI
Lecture 33 Optimizing Your Marketing Strategy
Lecture 34 Conclusion
If you want to learn how to be effective with social media marketing, then this course is for you.,The aspiring social media marketer.,The marketer or salesperson who wants to become more effective with social.,The business owner who needs to put their brand on the map.

Homepage

https://www.udemy.com/course/social-media-marketing-strategies-2023/