Last updated 1/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.36 GB | Duration: 2h 24m
An Introduction to Content Marketing
What you’ll learn
Define and differentiate what content marketing is and what it is not.
Acquire the skills and knowledge needed to move one step closer to certification via OMCP.
Acquire the skills and knowledge needed to move one step closer to certification via AMA.
Ability to present a content marketing strategy, including a plan for execution for a business.
Requirements
This course is a beginner/introductory level course. No special skills or experience is required.
Description
Content is everywhere. The internet is built on content. Social media platforms are filled with people creating content. But why? Because content gets your attention. And in the marketing business, especially the digital marketing business, attention is everything. In this course we will dive into the concept of Content Marketing and learn why it is such a valuable tool for any digital marketer or marketing department. Most people think of content marketing as a distinct type of marketing – but the reality is that it is the underpinnings of all digital marketing. If we’re being honest, content is the underpinning of ALL marketing. This course covers what content marketing is and what it is not.By the end of this course you’ll be able to present a content marketing strategy, including a plan for execution for a business.Students will also acquire the skills and knowledge needed to move one step closer to certification via OMCP or AMA.Included in this course will be quizzes, case studies and practice exams.Quizzes are meant to help you evaluate how you’re retaining the information taught during class and delivered in class. Each case study is meant to help you develop the skills taught during class. All the coursework builds from assignment to assignment, creating a seamless transition from week to week.
Overview
Section 1: Introduction to Content Marketing
Lecture 1 What is Content Marketing?
Lecture 2 Content and SEO
Lecture 3 What makes content relevant?
Lecture 4 What is Domain Authority?
Section 2: Content creation fundamentals
Lecture 5 Content Marketing and social media
Lecture 6 Content Marketing and relationship building
Lecture 7 Elements of a great story
Lecture 8 Taking advantage of micro moments
Section 3: Effectiveness of Content Marketing
Lecture 9 Return on Marketing Investment
Lecture 10 Pillar Content Overview
Section 4: Planning and Executing a Content Marketing Strategy
Lecture 11 Pillar Content and Telling Your Story
Lecture 12 Content Planning, part 1
Lecture 13 Content Planning, part 2
Lecture 14 What is Channel Attribution?
Lecture 15 Mapping Content to AIDA
This course is ideal for marketers looking to gain certifications from OMCP or AMA. It is also ideal for small business owners or marketing teams who are looking for a more in depth understanding of digital marketing concepts such as content marketing.
Homepage
https://www.udemy.com/course/results-oriented-content-marketing/
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