Published 11/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.91 GB | Duration: 3h 24m
Learn how to build legendary products using our step-by-step process.
What you’ll learn
Learn a step-by-step process to how you can develop a product idea from scratch.
Apply the strategic focus area framework to help you come up with an idea for a product.
Learn how to do customer interviews, ethnographies and secondary research to identify key needs for your product idea.
Learn how to identify customer needs, do customer needs analysis and evaluation.
Apply and use the needs and lean canvas.
Learn how to come up with great ideas using the solution specification and constraints approaches.
Learn and apply the real-win-worth-it framework.
Learn what pretotyping is and how to use this method to test your product ideas.
Learn how to identify, evaluate and test your product idea’s assumptions.
Learn idea presentation methods – FAQ and press release.
Learn what the ‘value chain’ is and how to use it to go further with your product idea.
Learn what the benefits of mock-ups are and get guidance on how to use these to test your product ideas.
Learn what the concept of the ‘minimum loveable product’ is and how to use it.
Learn why free form brainstorming is suboptimal for ideation and what you can use instead.
Requirements
No product or innovation experience needed. You will find everything you need in the materials..
Description
A step-by-step training program teaching you how to develop and pitch innovative product concepts that address meaningful market opportunities.Are you interested in product development but confused by the terminology and peace-meal approaches? Building a new product is a process – a process you can master!In this course we will teach you how to get from having a vague (or no) idea for what you want to build to having a tested and validated product idea you can build for the right segment of customers.This course is for: anyone who is interested in learning a holistic way to build new products startup founders or anyone interested in starting or joining a startupemployees in companies who want to leave their mark on the organisation and come up with impactful product ideasproduct development novices who want to learn a comprehensive process and frameworkexperts who want to see new thinking in the fieldWhy this course?Expert input and iterations: We spent the past three years putting this course together – is based on hundreds of hours of interviews with experts in innovation and product development as well as our consulting clients in industries ranging from companies building satellites or hearing aids to companies making wine.Know what to do next: Having built a few products with clients and beyond, we know there is so little easily available information out there on what to do when you want to build a new product. This course gives you an easy to follow step by step process. Learn by doing: The materials are designed to help you learn as you build – so no time wasted learning theory. By the end of this course, you’ll have your product concept ready to go.
Overview
Section 1: Chapter 1 – Welcome and foundations
Lecture 1 Welcome video + what to focus on in chapter 1
Lecture 2 Reading 1 – Welcome reading
Lecture 3 Reading 2 – The Innovator’s mindset
Lecture 4 Reading 3 – Product innovation framework
Lecture 5 Reading 4 – Product innovation process
Section 2: Chapter 2 – Opportunity identification
Lecture 6 Opportunity identification video + learnings and takeaways from chapter 2
Lecture 7 Reading 5 – Strategic focus area
Lecture 8 Reading 6 – Innovation charter
Lecture 9 Reading 7 – WTF are needs?
Lecture 10 Reading 8 – 3 types of research
Lecture 11 Reading 9 – Customer interviewing
Lecture 12 Reading 10 – Needs synthesis
Section 3: Chapter 3 – Opportunity selection
Lecture 13 Opportunity selection video + takeaways and learnings on this phase
Lecture 14 Reading 11 – Needs evaluation
Lecture 15 Reading 12 – Opportunity assumptions
Lecture 16 Reading 13 – Market analysis
Lecture 17 Reading 14 – Needs canvas
Section 4: Chapter 4 – Solution generation
Lecture 18 Solution generation video + takeaways and learnings for this phase
Lecture 19 Reading 15 – Why I don’t brainstorm
Lecture 20 Reading 16 – Solution specifications
Lecture 21 Reading 17 – Solution inspiration
Lecture 22 Reading 18 – Solution constraints
Lecture 23 Reading 19 – What makes for a great idea?
Lecture 24 Reading 20 – How to develop great ideas
Lecture 25 Reading 21 – Lean canvas
Section 5: Chapter 5 – Solution selection
Lecture 26 Solution selection video + takeaways and key learnings from this phase
Lecture 27 Reading 22 – Real-win-worth-it framework
Lecture 28 Reading 23 – Solution assumptions
Lecture 29 Reading 24 – Pretotyping
Lecture 30 Reading 25 – Mock-ups
Lecture 31 Reading 26 – Press release + FAQ
Lecture 32 Reading 27 – Critical business factors not addressed
Section 6: Chapter 6 – Product delivery
Lecture 33 Product delivery video + key takeaways and learnings from this phase
Lecture 34 Reading 28 – A note on the chapter ahead
Lecture 35 Reading 29 – Minimum loveable product
Lecture 36 Reading 30 – Value chain framework
Lecture 37 Reading 31 – Books to read
This is for you if you’re interested in learning more about how to develop a new product and get a clear roadmap of how to do it..,The course is for you if you have an idea that you want to build a product in but are not sure how to start or where to go next.,Perfect for startup founders struggling to navigate ‘how to build the first product’ space.,Great for employees who want to leave their mark on the company and contribute a great product idea.
Homepage
https://www.udemy.com/course/product-development/
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