Last updated 5/2018
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.81 GB | Duration: 5h 26m
Understand how to define the right keywords, write the winning advert and use all the techniques to lower your price.
What you’ll learn
Plan, Deploy, Manage, Audit a PPC Campaign
Optimize your Campaign for Best Results
Dramatically lower the Price of your Adverts
Write winning adverts
Requirements
General Internet Knowledge
Description
————————–NEW 2015 UPDATES & DOWNLOADS NOW AVAILABLE————- LEARN HOW TO GREATLY PROFIT FROM A PPC STRATEGY IN YOUR MARKETING A Certificate of Completion is Presented to Students who Undertake the Course. The Course is Endorsed by The Oxford College of Marketing. A clear and concise way to learn Pay Per Click Jargon Buster – Real Learning no false "short-cuts" Plenty of Industry examples and Best practices This course will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.
Overview
Section 1: PPC – Pay Per Click 2015
Lecture 1 Intro & History
Lecture 2 The Different Pay Per Click Alternatives
Lecture 3 Why and When do we use it
Lecture 4 Strategy and Techniques for PPC 1
Lecture 5 Strategy and Techniques for PPC 2
Lecture 6 Strategy and Techniques for PPC 3
Lecture 7 Strategy and Techniques for PPC 4
Lecture 8 Learn from Who Applies It
Lecture 9 Summary and Resources
Lecture 10 Slides
Section 2: Pay Per Click Advertising
Lecture 11 Intro to Paid search
Lecture 12 Business case
Lecture 13 Market share and definitions
Lecture 14 PPC-high intent customers
Lecture 15 Head vs Tail searches
Lecture 16 How paid search works and text adverts
Lecture 17 Quality Score
Lecture 18 Landing page optimisation
Lecture 19 Structuring Campaigns
Lecture 20 Structuring Campaigns Exercise
Lecture 21 Keyword Analysis
Lecture 22 Keyword analysis-Exercise
Lecture 23 Keyword Matching
Lecture 24 Negative matching
Lecture 25 Ad text
Lecture 26 Keyword Insertion
Lecture 27 Ad rotation Budget and Building
Lecture 28 Scheduling
Lecture 29 Standard and Conversion AdWords metrics
Lecture 30 Web Analytics
Lecture 31 Updating Status
Lecture 32 Disapproved Ads_Analysing performance
Lecture 33 Mobile Phones
Lecture 34 Google display network_Remarketing
Lecture 35 Image search Ads_AdWords editor
Lecture 36 Google shopping
Lecture 37 Summary PPC
Internet Marketers,Web site owners,Web Agencies,Marketing & Business Students
Homepage
https://www.udemy.com/course/pay-per-click-advert/
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