Published 7/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.23 GB | Duration: 8h 54m
Learn marketing and create an effective strategy for promoting a product or service
What you’ll learn
The goal for marketing training is to upskill the marketing skills of a marketing professionals
understand the marketing concepts helping them to strategies the marketing campaign for the better and improved business results.
The marketing training helps the professional to build drafts and strategies for promoting the business’s products and services.
The marketing training helps to understand the types of customers and their mindsets
Requirements
Willingness to do this course: Not everyone would be interested to do this comprehensive marketing course because maybe you’re from a different background and that’s completely okay. But until and unless you’ve interest and commitment to do this course and apply what you learn, this Marketing certification would be of no value to you. Common sense: That’s what you need to do this course. You may not know anything about marketing, but if you have common sense, this Marketing training wouldn’t be an issue for you.
Description
Most of us view marketing as a cheesy, pushy tactic to get people to buy something that they don’t want to buy.But marketing is far from that. It isn’t pushy or cheesy; rather it’s the way companies reach out to customers to serve them. And many people think that there’s no difference between marketing and selling. In truth, sales are just a part of marketing. And sales come after marketing.As an example, we can talk about selling a product.Let’s say that your company would want to sell 1000 pieces of a product you just launched. Now before even the sales would start, you need to start promoting the product on both online and traditional media. You can give ads, do content marketing, conduct SMM, or give advertisements on TV. No matter what you do to promote the product, it is called marketing. Marketing would continuously go on. And as a result, you would receive queries and leads for your products. And your salespeople would follow the leads and serve the potential customers with your products and would close the deal.That’s how the whole thing works.If you’re working as a marketing manager, your job is to bring as many leads as you can for the sales team. The sales team then will take the leads and reach out to the prospects and close the deal. And then your customer service department would reach out to your customers for collecting feedback so that you can improve your products and understand the ever-changing needs of your customers
Overview
Section 1: Marketing Case Study #1
Lecture 1 Intro to Course
Lecture 2 Intro to Marketing
Lecture 3 Course Overview
Lecture 4 Vision and Mission Statement
Lecture 5 IRIC Nileposts
Lecture 6 Force Multiple
Lecture 7 Transformation Suite
Lecture 8 Functional Solutions
Lecture 9 Technology Solutions
Lecture 10 Objective
Lecture 11 Key Observations
Lecture 12 Key Observations Continue
Lecture 13 Marketing Initiatives
Lecture 14 Brand Matrix
Lecture 15 Brand Matrix Complements
Lecture 16 Brand Pedigree-Equity-Valuation
Lecture 17 Brand Identity-Image-Awareness
Lecture 18 Brand Cognizance-Visualization-Appreciation
Lecture 19 Brand Experience-Trust-Parity
Lecture 20 Marketing Plan
Lecture 21 Marketing Audit
Lecture 22 Marketing Audit Continue
Lecture 23 Geo Assessment Profile
Lecture 24 SWOT Analysis
Lecture 25 PESTLE Analysis
Lecture 26 Marketing Triad
Lecture 27 Initial Marketing Blitzkrieg
Lecture 28 Digital Marketing Offensive
Lecture 29 Digital Marketing Offensive Continue
Lecture 30 Tangible Marketing Dominance
Lecture 31 Budgetary Allocation
Lecture 32 Evaluation and Course Correction
Lecture 33 Objective Realization and Impact Analysis
Section 2: Marketing Case Study #2
Lecture 34 Intro to Course
Lecture 35 Marketing Introduction
Lecture 36 Company Overview
Lecture 37 Vision and Mission Statement
Lecture 38 IRIC MilePosts
Lecture 39 Industry Positions
Lecture 40 Sales Figures Disparate Entities
Lecture 41 Global Presence
Lecture 42 2012 Performance
Lecture 43 Top 3 Countries Sales
Lecture 44 Socio-Environmental and Health Performance
Lecture 45 Product Based Vertical Segmentation
Lecture 46 Key Observations
Lecture 47 Marketing Strategy
Lecture 48 Pre-Marketing Ethos
Lecture 49 Geographical Assessment Profile
Lecture 50 Marketing Audit Complements
Lecture 51 PESTLE Analysis
Lecture 52 Consumer Analysis
Lecture 53 Market Analysis
Lecture 54 SWOT Analysis
Lecture 55 Company Objective
Lecture 56 Target Allocation
Lecture 57 Product Parameters
Lecture 58 Brand Matrix
Lecture 59 Marketing Actionscape Differentiation
Lecture 60 Pricing Strategy
Lecture 61 Pricing Strategy Continue
Lecture 62 Promotional Strategy
Lecture 63 Logistics and Supply Chain Management
Lecture 64 Implementation Matrix
Lecture 65 Evaluation and Course Correction
Lecture 66 Performance Analysis
Lecture 67 Objective Realization and Impact Analysis
Students: This Marketing certification is perfect for those who would like to take up marketing as their profession. And even if you have done your graduation in any other domain and you want to pursue marketing as your career, this course will help you get your foundation right. Professionals: If you’re in marketing or want to be a marketer, this course can change your life. Just take one module at a time, go through them, and practice as you complete each module. And then apply what you learn in a real-life scenario and you would be good to go. Entrepreneurs: If you have a business and you want to grow your business to its next level, you need to learn marketing. That’s why this Marketing certification course is so very important. As an entrepreneur, just do this course on marketing and you may not need to do anything on marketing shortly. This course is practical and designed in such a way that one can apply it in real-life scenarios.
Homepage
https://www.udemy.com/course/learn-marketing-from-case-studies/
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