Indian E-Commerce Industry Deep Dive

Course for MBA students, Industry Professionals and Business Consultants
Published 2/2023
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.03 GB | Duration: 3h 58m

What you’ll learn
Dynamics of Indian E-Commerce industry with real time data, examples and use cases
Business Models
Sourcing and Inventory Models
Analysis of performance of key E-commerce companies like Amazon, Flipkart, Big Basket, Grofers, Pepperfry etc
Acquisition strategies of Flipkart and Amazon
Rise and Fall of Snapdeal
Jiomart – Business models, Acquisitions and Milestones
B2B E-Commerce segment
Category Analysis of online groceries and online furniture
How ONDC is going to impact Indian E-Commerce industry
Future Trends in Indian E-commerce industry
Requirements
Basic interest in understanding about Indian E-Commerce industry, key companies and the business models
Description
IntroductionIndian E-Commerce industry has grown exponentially to become a US $ 100 bn industry in 2022 and is expected to reach $350 bn in 2030. India is expected to become the 3rd largest global e-commerce market by 2026. Industry is composed of companies with different business models. E-commerce companies are one of the important recruiters in b-schools for variety of roles including technology, marketing, operations, merchandising etc. Many E-commerce companies also offer PPOs based on the performance in Summer Internship projects. This course covers the Indian E-commerce industry in great depth which will help b-school students and professionals who are interested in a career in E-Commerce industry. It will also help consultants working on projects related to E-commerce industry. Salient FeaturesThe instructor bring the experience of teaching this course at top b-schools in India including top IIMs and ISB.Real life industry data collected through interactions with industry leaders, various company reports and experience of tracking the industry for several years. Many interesting stories and use cases have been included.The industry data will be updated periodically to reflect the latest trends. COURSE CONTENTSOverview of Indian E-Commerce IndustrySize, Growth and SegmentsGrowth DriversCategory wise SalesSourcing and Inventory ModelsOnline GroceriesSize and GrowthBusiness ModelsAnalysis of Inventory and Hyper Local ModelBig BasketFinancial Performance over the yearsAnalysis of Business SegmentsPrivate Labels and Loyalty ProgramGrofers Turnaround StoryOnline Furniture OverviewAnalysis of Pepperfry’s Business Model and PerformanceComparison of Flipkart and Amazon (India)Customer EngagementMarket shares in Top CategoriesFestive season performanceLast Mile deliveryFinancial performanceAcquisition Strategy of Flipkart and Amazon (India)Flipkart’s acquisitionsAmazon – Future Retail storyWhy Amazon is acquiring minority stake in Indian Retail companies?Story of SnapdealUptrend in 2014-16Crisis in 2017Mini-turnaround after 2017JiomartBusiness ModelMilestones and acquisitionsB2B E-CommerceImportance of MSMEs in B2B E-Commerce segmentAnalysis of Indiamart’s Business ModelAnalysis of Udaan’s Business ModelONDCWhat is it?How it is going to impact Indian E-Commerce industry?Future Trends in Indian E-commerce Industry
Overview
Section 1: Indian E-Commerce Overview
Lecture 1 Introduction
Lecture 2 Course Overview
Lecture 3 Size, Growth and Segments
Lecture 4 Growth Drivers
Lecture 5 Category wise Sales
Lecture 6 Sourcing and Inventory Models
Section 2: Analysis of Online Groceries Segment
Lecture 7 Online Groceries Overview
Lecture 8 Illustration – Hyperlocal vs Inventory model
Lecture 9 Performance Comparison of Inventory and Hyper Local model
Lecture 10 Hyperlocal in Food delivery
Section 3: Analysis of Big Basket and Grofers / Blinkit
Lecture 11 Overview of Big Basket
Lecture 12 Big Basket Business Segments
Lecture 13 Analysis of BB Daily
Lecture 14 BB Instant
Lecture 15 BB Q
Lecture 16 BB Fresho
Lecture 17 BB Beauty
Lecture 18 Big Basket Private Label and Loyalty Program
Lecture 19 Grofers Turnaround Story
Section 4: Online Furniture
Lecture 20 Online Furniture Overview
Lecture 21 Pepperfry
Section 5: Flipkart, Amazon (India) and Jiomart
Lecture 22 Flipkart vs Amazon – Comparison
Lecture 23 Flipkart Vs Amazon – Comparison (Contd…)
Lecture 24 Flipkart Vs Amazon – Customer Perception
Lecture 25 Acquisition strategy of Flipkart
Lecture 26 Acquisition Strategy of Amazon (India)
Lecture 27 Amazon -Future Retail Deal Overview
Lecture 28 Why Amazon is acquiring minority stakes in Indian Retail companies?
Lecture 29 Amazon – Future Legal Battle
Lecture 30 Importance of Indian Market for Amazon
Lecture 31 Amazon and Flipkart – Last Mile Delivery
Lecture 32 Jiomart Overview
Lecture 33 Jiomart Business Models and Milestones
Section 6: Story of Snapdeal
Lecture 34 Snapdeal : 2014 to 2017
Lecture 35 Snapdeal – Mini Turnaround
Section 7: B2B Ecommerce
Lecture 36 MSME Scenario
Lecture 37 Indiamart Business Model
Lecture 38 Indiamart Performance Analysis
Lecture 39 Udaan
Section 8: ONDC and Future Ecommerce Trends
Lecture 40 ONDC
Lecture 41 Future Trends
B-school students looking for a career in E-Commerce,Working managers of Retail, FMCG, E-commerce or Technology industries,Consultants doing a project for a E-commerce company,B-school faculties who want to incorporate E-commerce industry perspective as part of their course
Homepage

https://www.udemy.com/course/indian-e-commerce-industry-deep-dive/