Last updated 7/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.82 GB | Duration: 8h 22m
A practical guide on how to do business analysis in Excel especially of sales and operations
What you’ll learn
Kill any discussion with solid data analyses
Do the analyses 10x faster
Structure complex problems and solve them in Excel
Perform the analyses in a very effective manner
Understand the main challenges in analyzing different aspects in sales, marketing and operations
Build business models for e-commerce, service companies and B2C services
You will get ready made examples of complex analyses from top-notch consulting companies
You will learn what kind of analyses can be performed during a management consulting project
Requirements
Basic or intermediate Excel
Description
What is the aim of this course?This course will help you drastically improve your knowledge and skills in business analysis through a series of practical cases. It is designed for people who want to become business analysts or do a lot of business analyses at their work.This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried or supervised over 90 different performance improvement projects in different industries that generated in total 2 billion of additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 124 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.I teach through case studies, so you will have a lot of lectures showing examples of analyses, tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modification, be applied by you or your team in your work.Why have I decided to create this course?The companies I have worked with so far as a Board Member (I am usually, Chief Restructuring Officer VP responsible for Strategy and Development) still have huge problems with proper analyzing intermediate and advanced issues – they are usually preoccupied with current activities and have close to no time for business analysis and strategic decision. Moreover, they do not know how to approach any subject from the analytical point of view to make sure that they are making the right decision. Therefore, quite often they hire consultants who in turn lack the practical knowledge and experience. This course is my small contribution to improving both consulting as well operational and strategic analyses in FMC, SMCG, B2B companies including also online models like e-commerce, SaaS, marketplaces.In what way will you benefit from this course?The course is a practical, step-by-step guide loaded with tones of analyses, tricks, hints that will significantly improve the speed with which you do the business analyses as well as the quality of the conclusions coming out of available in your company data. Every business analysis is well described and presented in a form of Excel, attached to the lecture. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course, you will know:How to analyze different aspects of sales, marketing, operations?How to draw conclusions from those analyses – both for current operations as well as strategic ones?How to be efficient in your work as an analyst? How to build Excels and PowerPoints so that it is understandable for you and your team, even after some time?Chose the right business analysis to identify problems and opportunitiesYou can also ask me any question either through the discussion mode or by messaging me directly.How the course is organized?The course is divided into the following sections:Introduction. We begin with a little intro into the course as well as some general info on the role of business analyst – what skills, education, knowledge is required from you and what are the available career paths for youTools. In the second section, we briefly go through the main tools and concepts for business analysts. We devote some time to the most popular ones: Excel and PowerPointBusiness modeling – example of analyses. On some occasions, you analyze the whole business to see what is the logic behind it. Here we show how to prepare the model in Excel for some of the business modelsSales & Marketing. Analyzing the market, sales activities, and efficiency, the potential for expansion are some of the most typical tasks set for business analysts. Here I provide you with plenty of practical real-life examples of problems and solutions. Every business analysis also shows you the potential for increased sales or margin.Operations. Quite often the business performance depends on Operational Excellence. In this section, we will show you examples of analysis from logistics, production, production planning, and other supply chain issues. Every business analysis here will show you possible savings or opportunities to increase capacity.Management Consulting Presentations. In this section, I will show you the essential things you need to create a consulting presentation during management consulting projects.Cases for training analytical skills. In the last 4 sections, we will show you a lot to short analytical cases studies that will help you improve your analytical skills.You will be able also to download many additional resourcesExcels with analyses shown in the coursePresentation of slides shown in the courseLinks to additional presentations and movies Links to books worth readingEvery business analysis is well described, available as a downloadable Excel file, and can be easiely modified to meet your needs
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 How this course is organized
Lecture 3 Who is business analyst
Lecture 4 What to do if a blurry image appears
Lecture 5 How to find additional resources
Section 2: Main tools and techniques used by Business Analyst
Lecture 6 Main tools and techniques – introduction
Lecture 7 Excel – basic rules for every Business Analyst
Lecture 8 Excel – Main functions you should master
Lecture 9 VLOOKUP – Introduction
Lecture 10 VLOOKUP with approximate match – Introduction
Lecture 11 What you can use the VLOOKUP for?
Lecture 12 Basic VLOOKUP usage
Lecture 13 Some comments on basic VLOOKUP
Lecture 14 How to assign categories using VLOOKUP?
Lecture 15 How to use HLOOKUP?
Lecture 16 The logic of MATCH function
Lecture 17 How to assign categories based on 2 criteria using VLOOKUP and MATCH function?
Lecture 18 How to assign categories based on 2 criteria using HLOOKUP and VLOOKUP function
Lecture 19 Why NOT to use IF function
Lecture 20 How to use if function?
Lecture 21 How to use VLOOKUP instead of IF function?
Lecture 22 How to use IFERROR function?
Lecture 23 How to use MAX and MIN instead of IF function
Lecture 24 Pivot tables – introduction
Lecture 25 Power Point – how it should be used by business analyst
Lecture 26 Bottom-up approach
Lecture 27 Top-down approach
Lecture 28 Estimating the costs of a wedding – Introduction
Lecture 29 Estimating the costs of a wedding – Partial Solution
Lecture 30 Estimating the costs of a wedding – Excel Part 1
Lecture 31 Estimating the costs of a wedding – Excel Part 2
Lecture 32 Backward logic
Lecture 33 Backward logic based decisions – Case Introduction
Lecture 34 Backward logic based decisions – Solution
Lecture 35 Backward logic based decisions – When it makes sense to use it
Lecture 36 Compounded effect
Lecture 37 Issue tree
Lecture 38 Issue tree – Examples Introduction
Lecture 39 Issue tree – Logistics
Lecture 40 Issue tree – Retail
Lecture 41 Issue tree – FMCG
Lecture 42 Opportunity Tree
Lecture 43 OEE and OLE
Lecture 44 Cost drivers
Lecture 45 Theory of constraints and bottlenecks
Section 3: Business modeling – example of analyses
Lecture 46 Business Modeling – introduction
Lecture 47 E-commerce business model – intro
Lecture 48 E-commerce business model – Excel example
Lecture 49 Business model of a restaurant in Excel – basic model
Lecture 50 Business model of a restaurant in Excel – advanced model
Lecture 51 Restaurant chain – how to model it in Excel?
Lecture 52 Mechanics of business model for a consulting firm
Lecture 53 The business model of a consulting firm in Excel – Capacity and revenues
Lecture 54 The business model of a consulting firm in Excel – costs and profit & loss
Lecture 55 Financial models vs Business Models
Lecture 56 Other busines models
Lecture 57 What to study if you want to learn more
Section 4: Sales and marketing analyses – examples
Lecture 58 Sales and marketing analyses – introduction
Lecture 59 Catchment area / reach analysis – B2B
Lecture 60 Efficiency of marketing activities
Lecture 61 Sales and margin efficiency in retail
Lecture 62 Sales channel analysis – case in FMCG
Lecture 63 Saturating existing markets – Introduction
Lecture 64 Saturating existing markets – Data for the case study
Lecture 65 Saturating existing markets – Number of Stores
Lecture 66 Saturating existing markets – Data by Concepts
Lecture 67 Saturating existing markets – Stores by concepts
Lecture 68 Saturating existing markets – Concept & Space
Lecture 69 Saturating existing markets – Solution in Power Point
Lecture 70 Saturating existing markets – WaterFall Chart
Lecture 71 Product range analysis – Introduction
Lecture 72 Product range analysis – Example
Lecture 73 How to expand the brand – Introduction
Lecture 74 How to expand the brand – Solution – Part 1
Lecture 75 How to expand the brand – Solution – Part 2
Lecture 76 How to find the white spaces untouched by your brand – Introduction
Lecture 77 How to find the white spaces untouched by your brand – Solution – Per capita
Lecture 78 How to find the white spaces untouched by your brand – Solution – Local shares
Lecture 79 How to find the white spaces untouched by your brand – Solution – Presentation
Lecture 80 Sales force efficiency analysis – Introduction
Lecture 81 Sales force efficiency analysis – Solution – Unit Cost
Lecture 82 Sales force efficiency analysis – Solution – ABC analysis of Current Solution
Lecture 83 Sales force efficiency analysis – Solution – more on Current Solution
Lecture 84 Sales force efficiency analysis – Solution – Margin Maximazation
Lecture 85 Sales force efficiency analysis – Solution – Specialization
Lecture 86 Sales force efficiency analysis – Solution – Summary
Lecture 87 Sales force efficiency analysis – Practical Tips
Lecture 88 Overview of segmentation methods
Lecture 89 What to study if you want to learn more
Section 5: Operations – Production, Supply Chain – examples of analyses
Lecture 90 Operation analyses – introduction
Lecture 91 OEE analysis
Lecture 92 Removing bottlenecks
Lecture 93 Optimal production batch analysis – FMCG
Lecture 94 2-stage production planning – example of cosmetics producers preparing bundles
Lecture 95 Finding the best spot for your factory – Introduction
Lecture 96 Finding the best spot for your factory – Cost comparison – Excel
Lecture 97 Finding the best spot for your factory – NPV for every project – Excel
Lecture 98 Top-dow approach for a FMCG – introduction
Lecture 99 Top down approach for a FMCG – tips how to do it
Lecture 100 Top down approach for a FMCG – solution
Lecture 101 Car Industry – Planning the flow of finished goods – Introduction
Lecture 102 Car Industry – Planning the flow of finished goods – Excel – First Option
Lecture 103 Car Industry – Planning the flow of finished goods – Excel – Second Option
Lecture 104 Measuring the capacity of Central Warehouse – Introduction
Lecture 105 Measuring the capacity of Central Warehouse – Tip
Lecture 106 Measuring the capacity of Central Warehouse – Capacity in Excel
Lecture 107 Measuring the capacity of Central Warehouse – Cost in Excel
Lecture 108 Standarization
Lecture 109 Standarization – calculation in Excel
Lecture 110 5S – Introduction
Lecture 111 5S – calculation in Excel
Lecture 112 1 worker 2 machines
Lecture 113 1 worker 2 machines – Excel
Lecture 114 What to study if you want to learn more
Section 6: Management Consulting Presentation
Lecture 115 Management Consulting Presentation – Introduction
Lecture 116 Why presentations are important
Lecture 117 Phases of creating a management consulting presentation
Lecture 118 Presentation for reading vs audience
Lecture 119 Occasions for which you will create presentations in Management Consulting
Lecture 120 Structure of the presentation
Lecture 121 Create the messages
Lecture 122 Sketching of the presentation
Lecture 123 Creating the template
Lecture 124 Basic rules for a management consulting presentations
Section 7: Management Consulting Presentation: Filling in the slides & Delivery
Lecture 125 Template vs real slides
Lecture 126 The flow of the presentation
Lecture 127 Rules for delivering successful presentation
Lecture 128 Comparison of the written and the delivered version
Lecture 129 What to study if you want to learn more
Lecture 130 Data Visualization
Section 8: Cases for training analytical skills – Market Estimation
Lecture 131 Business analyst cases – introduction
Lecture 132 Market estimation introduction
Lecture 133 Estimation of TV market – case to be solved
Lecture 134 Estimation of TV market – solution
Lecture 135 Estimation of tile market – case to be solved
Lecture 136 Estimation of tile market – solution
Lecture 137 Estimation of kids wear market – case to be solved
Lecture 138 Estimation of kids wear market – solution
Section 9: Cases for training analytical skills – Sales and Marketing
Lecture 139 Sales and marketing cases – introduction
Lecture 140 Sales channels comparison – Problem
Lecture 141 Sales channels comparison – Solution
Lecture 142 Potential for growth – retailer – Problem
Lecture 143 Potential for growth – retailer – Solution
Lecture 144 Efficiency of sales and marketing activities in consulting firm – Problem
Lecture 145 Efficiency of sales and marketing activities in consulting firm – Solution
Lecture 146 Pricing in multichannel surrounding – Problem
Lecture 147 Pricing in multichannel surrounding – Solution
Lecture 148 How to expand strong brand in Retail – Problem?
Lecture 149 How to expand strong brand in Retail – Solution
Section 10: Cases for training analytical skills – Strategy
Lecture 150 KPIs for cinema – Problem
Lecture 151 KPIs for cinema – Solution
Lecture 152 KPIs for marketplace – Problem
Lecture 153 KPIs for marketplace – Solution
Lecture 154 What is the business model of IKEA – Problem
Lecture 155 What is the business model of IKEA – Solution
Lecture 156 What could be the business model for Google Car – Problem
Lecture 157 What could be the business model for Google Car – Solution
Lecture 158 Why a niche strategy makes sense – Problem?
Lecture 159 Why a niche strategy makes sense – Solution
Lecture 160 How to scale up a business – best practices from top firms
Section 11: Cases for training analytical skills – Operations
Lecture 161 Content marketing agency – how to increase it’s output? – Problem
Lecture 162 Content marketing agency – how to increase it’s output? – Solution
Lecture 163 How to improve line for cutting frozen fish? – Problem
Lecture 164 How to improve line for cutting frozen fish? – Solution
Lecture 165 How long will wait in the queue? – Problem
Lecture 166 How long will wait in the queue? – Solution
Section 12: Section – conclusions
Lecture 167 Bonus Lecture
Business analysts,Researchers,Controllers,Consultants,Small and medium business owners,Startup founders,Students considering entering management consulting
Homepage
https://www.udemy.com/course/business-analysis-cases-in-excel/
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