Last updated 8/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 882.35 MB | Duration: 1h 0m
Understand the basics of Programmatic Advertising & grow your knowledge about Digital Industry
What you’ll learn
Learn what is programmatic advertising
Understand Real Time Bidding
Get in-depth understanding about programmatic ecosystem
Learn about the important Programmatic terminologies and formulae
Understand Programmatic Cost Models
Learn about Ad formats and their sizes with examples
Requirements
Curiosity about programmatic advertising
Willingness to learn
Description
What is Programmatic Advertising? How does it work? From where to start? If you are looking for these questions or if you are looking to start your career in the Programmatic industry then this course is for you! Programmatic Advertising is a vast subject. Innovation is the best part of programmatic. We have seen a shift in technology in the past 20 years and no doubt that Digital industry has played a big role in this change. This course is specifically designed for people who are curious about the programmatic industry and also for beginners who have almost zero or very less idea about the programmatic industry. This course is more about basic terminologies & components of the Programmatic Ecosystem. The curriculum of course – We are going to talk about a lot of topics, but majorly the discussion will be about – Programmatic Advertising TerminologiesUnderstanding how an ad is served via Real-Time Bidding The Supply & Demand side of the programmatic ecosystemStandard Ad formats used for Desktop, Mobile & Video AdvertisingDefinitions & Formulae about Price or Cost Models and much more!! To test your knowledge, you can enjoy a quiz after the completion of each important section. Also, try to learn and use the formulae from the resource attached!
Overview
Section 1: Hello!
Lecture 1 Introduction
Lecture 2 Who am I ?
Section 2: Introduction to Programmatic Advertising
Lecture 3 What is programmatic advertising?
Lecture 4 Origin of Programmatic Advertising
Lecture 5 Benefits of Programmatic Marketing
Section 3: The Programmatic Ecosystem – How it works?
Lecture 6 CHAPTER 1 – How an Ad is Served?
Lecture 7 CHAPTER 2 – What is Real Time Bidding?
Lecture 8 CHAPTER 3 – Types of Programmatic Advertising Deals
Lecture 9 CHAPTER 4 – Understanding Data Management Platform(DMP) & Ad Server
Lecture 10 CHAPTER 5 – Understanding about the Supply side in Programmatic Advertising
Lecture 11 CHAPTER 6 – The Demand Side
Lecture 12 CHAPTER 7 – Ad Networks & Agency Trading Desk (ATD)
Lecture 13 CHAPTER 8 – What is an Ad Exchange and how it works?
Section 4: Auction in Programmatic Advertising
Lecture 14 CHAPTER 1 – Understanding First Price & Second Price Auction
Lecture 15 CHAPTER 2 – Waterfall Method
Lecture 16 CHAPTER 3 – Header Bidding
Section 5: Understanding Ad Formats
Lecture 17 CHAPTER 1 – What is an Adformat & understanding Billboard Ad format
Lecture 18 CHAPTER 2 – LeaderBoard & Skypscraper Ad formats
Lecture 19 CHAPTER 3 – Mobile Ad formats – Banner, Mrec and Interstitial
Lecture 20 CHAPTER 4 – Video Ad format
Lecture 21 CHAPTER 5 – How rewarded videos work?
Section 6: Measurement Metrics in Programmatic Advertising
Lecture 22 CHAPTER 1 – Understanding about clicks, impressions, session & conversion
Lecture 23 CHAPTER 2 -Ad viewability
Section 7: Price or Cost Models in Programmatic
Lecture 24 CHAPTER 1 – Understanding Price Models
Lecture 25 CHAPTER 2 – CPM, CPC & CPI
Lecture 26 CHAPTER 3- CPA & CPL
Lecture 27 CHAPTER 4 – CPV & CPCV
Section 8: Thank You
Lecture 28 Thank You and Bonus Lecture
Beginners,Freshers,Students,Advertisers,Publishers,Ad Agencies
Homepage
https://www.udemy.com/course/programmatic-advertising/
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