Eddie Shleyner – Transformational Landing Pages 2023



Free Download Eddie Shleyner – Transformational Landing Pages Download 2023

What You Get:

Module 1: “WELCOME” → (5 Lessons)

[Submodule A] What you can expect:

[Lesson A1] Expect clear, concise lessons:

[A2] Expect to learn by example:

[A3] Expect “Scientific Advertising” by Claude Hopkins:

[A4] Expect to have a new landing page when you finish:
Module 2: “LANDING PAGES” → (7 Lessons)

[Submodule B] Transformational results:

[B1] Copywriting great, Eugene Schwartz:

[B2] Testing big differences:

[B3] Clarity, desire, credibility, and action:

[Submodule C] The before, the after, and the template:

[C1] The original landing page:

[C2] The transformed landing page:

[C3] The template:


Module 3: “ACHIEVING CLARITY” → (16 Lessons)

[Submodule D] Audience research:

[D1] A better way:

[D2] Persona (with an “a”):

[D3] Person (sans “a”):

[D4] Persona (an example):

[D5] Person (an example):

[D6] Conducting a personal interview:

[Submodule E] The “Hero” divider

[E1] The most important divider:

[E2] Primers:

[E3] Headlines:

[E4] Subheadlines:

[E5] Body copy:

[E6] Calls to action:

[E7] Art:

[Submodule F] Congruence:

[F1] The forgotten conversion principle:

[F2] Order of operations:
Module 4: “INTERMISSION #1” → (1 Lesson)

A short break:
Module 5: “INTENSIFYING DESIRE” → (38 Lessons)

[Submodule G] About fascinations:

[G1] What’s a fascination?

[G2] Where fascinations came from:

[G3] Why fascinations work:

[G4] When fascinations work:

[G5] The clickbait debate:

[Submodule H] Fascinations – 9 writing rules:

[H1] Guardrails:

[H2] Rule #1:

[H3] Rule #2:

[H4] Rule #3:

[H5] Rule #4:

[H6] Rule #5:

[H7] Rule #6:

[H8] Rule #7:

[H9] Rule #8:

[H10] Rule #9:

[Submodule I] Fascinations – My 3-step process:

[I1] One, two, three:

[I2] Step 1:

[I3] Step 2:

[I4] Step 3:

[Submodule J] Fascinations – 18 filters:

[J1] Filter #1:

[J2] Filter #2:

[J3] Filter #3:

[J4] Filter #4:

[J5] Filter #5:

[J6] Filter #6:

[J7] Filter #7:

[J8] Filter #8:

[J9] Filter #9:

[J10] Filter #10:

[J11] Filter #11:

[J12] Filter #12:

[J13] Filter #13:

[J14] Filter #14:

[J15] Filter #15:

[J16] Filter #16:

[J17] Filter #17:

✐ [J18] Filter #18:

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https://www.verygoodcopy.com/vgc-masterclass

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