Published 7/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.40 GB | Duration: 1h 15m
Plan a social media strategy that will increase your following and reach you, and your followers’, goals!
What you’ll learn
Choose which social media platforms to manage
Learn how social media fits into the larger picture of marketing
Set social media goals that will accomplish what you want
Determine who your audience is and what they want from your social media
Detail what resources you need to implement your plan
Learn how to brand your platforms
Acquire an understanding of the 4 types of posts are that can increase your following
Learn why posting isn’t the only thing you should do
Understand why and how to measure your strategy’s effectiveness in reaching your goals
Requirements
No previous requirements or prerequisites are needed to take this course! If you want to do the activity, it’s available as a Word document.
Description
In the social media sea of Facebook, Twitter, Instagram, YouTube, TikTok, Pinterest, and more, how can you navigate those waves? By charting the course with a social media strategy!If you have a hobby, side hustle, small business, or nonprofit that you need to promote, but aren’t quite sure how to best market it though social media, this course will show you how to plan a social media strategy that will increase your following and reach you, and your followers’, goals!WHAT WILL YOU LEARN?I’ve specialized in starting and leading marketing departments for over 2 decades, and that’s included finding the right social media strategy that reaches the goals of the organization. This course will teach you how to do that for your own marketing venture!By the end of this course, you’ll have learned:How to choose which social media platforms to manageHow social media fits into the larger picture of marketingHow to set social media goals that will accomplish what you wantWho your audience is and what they want from your social mediaWhat resources you need to implement your planHow to brand your platformsWhat the 4 types of posts are that can increase your followingWhy posting isn’t the only thing you should do, andHow to measure your strategy’s effectiveness in reaching your goals.Through our course activity, you’ll apply this knowledge to your own social media strategy. Your strategy won’t just sit as a file on your computer, it will have what you need to implement your social media plan in real life.IS THIS COURSE FOR YOU?Yes! This course is for anyone who needs to promote anything on social media. All you need is provided – just download the course activity and you’re ready to learn how to best reach your social media goals.LET’S GET STARTED!I hope to hear about what you discover that’ll make your social media efforts more effective, and getting any questions or feedback you have!
Overview
Section 1: Laying the Foundation
Lecture 1 Introduction
Lecture 2 Choose Your Social Media Platforms
Lecture 3 Social Media Is One Piece of the Puzzle
Lecture 4 The 5 Essentials and Your Course Activity
Section 2: The First 4 Essentials
Lecture 5 Goals
Lecture 6 Stakeholders
Lecture 7 Resources
Lecture 8 Branding
Section 3: The Last Essential: Content is King!
Lecture 9 Types of Posts
Lecture 10 Content Calendar
Lecture 11 Other Considerations
Lecture 12 Measure and Modify
Section 4: Making It Real
Lecture 13 Social Media Adds More Pieces to the Puzzle
Lecture 14 What’s Next?
This course is for anyone who needs to promote anything on social media.
Homepage
https://www.udemy.com/course/do-it-yourself-social-media-strategy-plan-the-5-essentials/
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