Published 7/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 748.53 MB | Duration: 1h 30m
Content marketing to grow your business: content creation, promotion, copywriting, plans, Landing Page, & more!
What you’ll learn
Understand how to plan content
how to create content
We’ll dive deeper into content, tell a story, and repurpose and curate content.
Review ways to promote and distribute content, create a content calendar, and examine content trends
design websites for marketing of effectiveness
We’ll understand how your marketing campaigns and website work together, apply user experience or UX design principles to your website and create tests
Measure the impact of content marketing
Learn how to track your content, evaluate content marketing metrics, and examine a few case studies
Increase your sales, traffic, and brand recognition using the power of digital content.
And finally we’ll learn about jobs and content marketing
Requirements
No prior knowledge of content marketing is required.
You’ll learn all of the basics of content, so this is the perfect course for beginners.
Description
Content marketing strategy is at the core of all marketing activity. In this course, you learn how to plan your content marketing strategy, how to develop content that works well for your target audience, and how to measure its impact.What is a Content Marketing Strategy?A content marketing strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.⇓A Content Marketing Strategy Helps You Set and Reach Goals.A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal-driven.‹‹ Content Marketing Strategy Cuts Costs.Creating and distributing content can get costly. When marketers work without a content marketing strategy. they can often lose sight of the bigger picture and spend far too much on projects.‹‹ Helps You Track Progress.According to Rebecca Lieb, a content marketing strategy consultant and keynote speaker. There is no content strategy without a measurement strategy. Before embarking on a content initiative. irrespective of medium or platform, it’s important to know what you want to achieve.‹‹ Helps You Identify New Opportunities.Successful content marketers constantly look for new content creation opportunities. They create content around hot-button news topics which help in the effort to reach more of their target audience.‹‹ Optimizes Your Marketing TeamAccountability is crucial for making any tangible progress, no matter the context. Without a documented content strategy. your marketing team won’t know how much content needs to be produced.Why should I enroll?Content Marketing Strategy is in high demand. and in this unique course, you’ll learn exactly the skills you need to succeed in the field. We’ve collaborated with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp. to help ensure that you emerge from the program with a valuable holistic understanding of how Content Marketing Strategy works. and why it’s so important.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Plan Your Content Strategy
Lecture 2 Content Strategy & Marketing
Lecture 3 The Content Process
Lecture 4 Target Personas and Content
Lecture 5 Content Topic
Lecture 6 Content Audit
Lecture 7 Hub, Hero & Hygiene Content
Lecture 8 Examples: Hero, Hub & Hygiene Content
Lecture 9 Recap
Section 3: Create Content
Lecture 10 Intro Create Content
Lecture 11 Elements of Content
Lecture 12 Elements of Content (Part 2)
Lecture 13 Story
Lecture 14 Creative Story Examples
Lecture 15 Creation Resources
Lecture 16 Repurpose Content
Lecture 17 Curate Content
Lecture 18 Buzzfeed on Content
Lecture 19 Recap
Section 4: Distribute & Promote Content
Lecture 20 Intro Distribute & Promote Content
Lecture 21 Distribute Content
Lecture 22 Promote Content
Lecture 23 Content Calendar
Lecture 24 Content Trends
Lecture 25 Content Trends (Part 2)
Lecture 26 The Future of Content
Lecture 27 Recap
Section 5: Optimize Website UX & Landing Pages
Lecture 28 Intro Optimize Website UX & Landing Page
Lecture 29 Websites
Lecture 30 Website User Experience (UX)
Lecture 31 Landing Pages
Lecture 32 Creating Landing Pages
Lecture 33 Test Landing Pages
Lecture 34 A/B Test for Landing Pages
Lecture 35 Statistical Significance
Lecture 36 Recap
Section 6: Measure Impact
Lecture 37 Intro Measure Impact
Lecture 38 Tracking with UTM Codes
Lecture 39 URL Shorteners
Lecture 40 Analytics
Lecture 41 Metrics
Lecture 42 Case Studies
Lecture 43 Recap
Section 7: Being a Content Marketer
Lecture 44 Congratulation
Lecture 45 Working Content Strategy
Anyone looking to grow a business with content marketing,Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers,Beginners just getting started with an online digital marketing strategy,Anyone wanting to grow a business with honest sales techniques that grows an audience that likes, knows and trusts you and your business
Homepage
https://www.udemy.com/course/content-marketing-strategy-create-content-that-sells/
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