Published 11/2022
MP4 | Video: h264, 1280×720 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.68 GB | Duration: 4h 51m
Learn how to create unique visual identities for businesses
What you’ll learn
Create visual identities for businesses
Design brand guidelines with ease
Develop logo, colour and typography systems
10x your current rates
Requirements
Prior design software and basic design skills.
Laptop with Adobe Illustrator, Photoshop and Premiere pro
Description
Is designing brand identities for businesses a passion of yours? This is the exact course you’ve been looking for! It teaches you how to build a brand from start to finish and includes dozens upon dozens of video tutorials.With this over 40 video series, you’ll learn the fundamental elements of brand identity and how to apply them to your own real-world projects.You’ll learn about the branding basics and psychological aspect of branding, designing logos and colour palettes, implementing typography, using photography effectively, presenting your work to your client and public and how to package and deliver the identity.Jump in the course now by clicking on the button belowGarneta Art School has created a course that would teach you how to create brand identities. You would learn;Developing client briefsDoing proper researchCreating stylescapes and style directionsBrand positioning, word mapping and sketchingDevelopment of logo and logo systemCreating colour and typography systemDesigning other brand elements like patterns and illustrationsUsing mock ups to communicate the identityPhotography style designClient presentationsPortfolio and case studiesCreating brand identity guidelines.Exporting and packaging files and brand assets for clients and other designers. TO GET THE BEST OF THIS COURSE, YOU NEED PRIOR DESIGN SOFTWARE SKILLS. THIS IS AN INTERMEDIATE LEVEL COURSE. IF YOU HAVE BEEN DESIGNING ONLY LOGOS OR JUST FLYERS AND SOCIAL MEDIA CONTENT IN THE PAST, OR YOU’VE BEEN DESIGNING FOR BRANDS AND YOU WANT TO UP YOUR SKILLS THEN YOU CAN TAKE THIS COURSE. This course is a perfect mix of theory and practical. Here are some free things you get along with this course.fake client briefs for practicepresentation templates so you don’t have to design from scratchbrand identity guideline templateaccess to our tutors archive of free resources to help your design career.By taking this course you are able to charge 10x your current rate.Enroll now!
Overview
Section 1: BEFORE WE GET STARTED
Lecture 1 Course Introduction
Lecture 2 Share your work
Lecture 3 FREE RESOURCES
Section 2: RIGHT BEFORE YOU START DESIGNING
Lecture 4 Branding basics
Lecture 5 More on branding theory
Lecture 6 Dissecting piggyvest brand identity
Lecture 7 The client brief introduction
Lecture 8 Asking the right questions
Lecture 9 Research on competitors
Lecture 10 Researching competitors through behance
Lecture 11 Creating stylescapes
Lecture 12 Presenting your stylescapes
Lecture 13 Word Mapping
Section 3: IT’S TIME TO DESIGN THE LOGO
Lecture 14 Properties of a good logo
Lecture 15 Logo sketching
Lecture 16 Typography research
Lecture 17 Developing logo concepts in Adobe Illustrator
Lecture 18 Presenting the logo
Lecture 19 Perfecting the logo
Section 4: LOGO SYSTEM
Lecture 20 Understanding logo systems
Lecture 21 Developing the logo system for sliver touch
Section 5: TYPOGRAPHY SPEAKING THE BRAND VALUES
Lecture 22 Introduction to typography
Lecture 23 Developing the typography system using
Section 6: COLOUR BRINGS LIFE TO THE BRAND
Lecture 24 Colour psychology
Lecture 25 Colour research
Lecture 26 Picking the right colours for the brand
Lecture 27 Developing the color system
Section 7: BRAND PATTERNS AND ILLUSTRATIONS SPICE THINGS UP
Lecture 28 Introducing other brand assets
Lecture 29 Understanding the pattern tool in Adobe Illustrator
Lecture 30 Creating other brand assets and elements
Section 8: PHOTOGRAPHY THAT SELLS
Lecture 31 Selecting stock photos
Lecture 32 Creating photo rules by applying images to product catalog
Section 9: TELL THE STORY WITH MOCK UPS
Lecture 33 Understanding and selecting mock ups
Lecture 34 Using pre-made mock ups
Lecture 35 Using pre-made mock ups 2
Section 10: NOW LET’S SHOW
Lecture 36 Creating client presentation
Lecture 37 Creating brand identity guideline
Lecture 38 Creating a case study and portfolio
Lecture 39 Putting your work on Behance
Section 11: PACKAGING YOUR WORK
Lecture 40 Exporting and packaging files for client and designer
Lecture 41 Exporting and packaging files for client and designers 2
Lecture 42 Delivering through Google drive
Section 12: CONCLUSION
Lecture 43 BONUS LECTURE
Lecture 44 Brand design practice
Graphic designers who want to level up,Logo designers who want to know how to create full visual identities for businesses
Homepage
https://www.udemy.com/course/brand-design-master-course/
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