Persuasive Communication for Science and Technology Leaders

Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence
English | 2023 | ISBN: 111957322X | 230 Pages | PDF, EPUB (True) | 6 MB
Many technical managers receive little or no training in the persuasive arts. Though technically skilled, they often lack the ability to engage effectively with an audiences outside their field. Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence delivers a thorough treatment of how to connect with audiences whose knowledge, values, personal experiences, ethnic background, gender, and worldview may differ from their own.