Harvard Business Review, "Harvard Business Review on Reinventing Your Marketing "
English | ISBN: 1422162559 | 2011 | 272 pages | EPUB | 831 KB
Stop pushing products-and start cultivating customer relationships.
If you need the best practices and ideas for marketing today-but don’t have time to find them-this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
– Figure out what business you’re really in
– Collaborate with customers to meet current and future needs
– Create products that perform the jobs people need to get done
– Get a bird’s-eye view of your brands’ strengths and weaknesses
– Tap a market that’s larger than China and India combined
– Deliver superior value to your B2B customers
– End the war between sales and marketing
Read more
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