Free Download Aga Bojko, "Eye Tracking the User Experience: A Practical Guide to Research"
English | ISBN: 1933820101 | 2013 | 320 pages | EPUB | 9 MB
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners-offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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