Free Download Valuing Customer Engagement: Strategies to Measure and Maximize Profitability
English | 2024 | ISBN: 3031432959 | 465 Pages | PDF EPUB (True) | 25 MB
In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.
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