Transformed Moving to the Product Operating Model

Free Download Marty Cagan, "Transformed: Moving to the Product Operating Model "
English | ISBN: 1119697336 | 2024 | 368 pages | EPUB | 891 KB
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In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the product model.
Yet, the most common question after reading INSPIRED and EMPOWERED has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?"
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