The Life of Y Engaging Millennials as Employees and Consumers

Free Download Debashish Sengupta, "The Life of Y: Engaging Millennials as Employees and Consumers"
English | ISBN: 9386602741 | 2018 | 316 pages | EPUB | 3 MB
1st prize in the DMA-NTPC Management Book Awards, 2018.

Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world’s most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.
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