The Development of Scientific Marketing in the Twentieth Century Research for Sales in the Pharmaceutical Industry

Jean-Paul Gaudilliere, "The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry "
English | ISBN: 1848935595 | 2015 | 284 pages | EPUB | 2 MB
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.