The CMO of People Manage Employees Like Customers

English | 2021 | ISBN: 3110752964 , 978-3110752960 | 282 pages | True PDF EPUB | 31.87 MB
A fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing the book focuses on topics such as brand, employee experience and analytics. Based on the authors’ experience in leading HR it is jam packed with actionable advice. The new edition includes contributions with industry specialists from UKG, Nike, Service Now, DocuSign and Walsh College.