Ready, Launch, Brand The Lean Marketing Guide for Startups

Ready, Launch, Brand: The Lean Marketing Guide for Startups
English | 2021 | ISBN: 0367467186 | 127 Pages | EPUB | 4 MB
You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup-with all its moving parts, phases, and personalities-as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport.