Media and Change Management Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Resp

Free Download Matthias Karmasin, "Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Resp"
English | ISBN: 3030866823 | 2022 | 508 pages | PDF | 31 MB
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of