Marketing Research An International Approach

Marcus J. Schmidt, Svend Hollensen, "Marketing Research: An International Approach"
English | 2006 | pages: 630 | ISBN: 0273646354 | PDF | 21,1 mb
This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.