Confluences of Online Marketing: A Holistic Guide by Gregory Shefler
English | January 28, 2022 | ISBN: 1737409127 | 313 pages | EPUB | 0.27 Mb
Online marketing is all about grabbing and holding the attention of customers. This can be a challenge because the internet is full of competing distractions. Overcoming this challenge requires understanding how to leverage the different contexts of the internet in a cohesive manner.
Confluences of Online Marketingis a concise overview of the components of an integrated online marketing strategy. This accessible guide is written for small businesses looking to start or overhaul their internet marketing and e-commerce efforts.
Topics include SEO (search engine optimization), PPC (pay-per-click) marketing, web design, social media, content marketing, working with influencers, and more.
More than ever, online marketing strategies must be coordinated across multiple channels and contexts. Before you can properly synergize these components, you must understand them and how they complement each other.Confluences of Online Marketingis an invaluable resource for leveraging the totality of the internet in your marketing strategies and beyond.
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