Canadian Advertising in Action Ed 11

Keith Tuckwell, "Canadian Advertising in Action Ed 11"
English | ISBN: 0134228847 | 2017 | 528 pages | PDF | 60 MB
Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications.