Digital and Marketing Asset Management The Real Story about DAM Technology and Practices

Theresa Regli, "Digital and Marketing Asset Management: The Real Story about DAM Technology and Practices "
English | ISBN: 1933820721 | 2016 | 240 pages | EPUB | 4 MB
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.