Big Data Analytics Digital Marketing and Decision-Making

Big Data Analytics: Digital Marketing and Decision-Making
English | 2023 | ISBN: 1032310308 | 263 Pages | PDF (True) | 12 MB
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.