Behavioral Aspects of Brand Management

Behavioral Aspects of Brand Management
English | 2021 | ISBN: 9781942585350 | 111 Pages | PDF (True) | 5 MB
Brand is not only effective marketing tool. Brand is powerful multi structural socio-economic phenomenon, which combines traditional economic postulates and practices in the introjection of psychological and sociological characteristics of consumer. Traditionally, it is characterized by paradigmatic polarization, in which theories alternate by differently accentuating the need for econometric